On Labor Day, Nike announced Former 49ers quarterback Colin Kaepernick as the face of Nike’s 30th anniversary “Just Do It” Campaign. As a result, some people are destroying Nike products and vowing to take their business elsewhere. While others are planning to buy a new pair of Nike’s as we speak.
Due to Kaepernick’s protest against police brutality and social injustice towards African Americans by kneeling during the national anthem at football games…he has become one of the most hated and loved athletes in this generation. However, most people would call him a hero, an activist, a legend, or an inspiration.
The ad released with Kaepernick’s face obtained the quote, “Believe in something, even if it means sacrificing everything. #JustDoIt.”
Gino Fisanott, Nike’s vice-president of brand for North America said, “We believe Colin is one of the most inspirational athletes of this generation”. He credits Kaepernick with helping to move the world forward and produce change.
Along with this ad, Nike released a number of other ads featuring popular African American athletes, including Odell Beckham and Serena Williams, which also include inspirational quotes.
How do you feel about Nike’s new ads?